Expert fashion consulting and strategy

Over a decade of experience in fashion strategy and direction to expand your brand globally.

Services

    • Brand positioning & storytelling

    • Visual identity development (in collaboration with designers)

    • Creative direction for campaigns, lookbooks & digital assets

    • Seasonal brand messaging & tone of voice

    • Go-to-market brand strategy

    • Global market readiness assessments

    • Wholesale brand positioning & segmentation

    • Showroom strategy & B2B sales tools (line sheets, lookbooks, order forms)

    • Market expansion planning (APAC, EU, US)

    • Buyer outreach & sales calendar planning

    • Retail assortment planning & category analysis

    • In-store and online experience refinement

    • Store concept development & visual merchandising guidance

    • Sell-through analysis & feedback loops to product/design teams

    • Connecting with retail agents for store locations or pop-up spaces

    • Advisory on store openings, from planning to launch

    • Product strategy aligned to commercial goals

    • Collection architecture & pricing structure guidance

    • Seasonal range planning & margin optimization

    • Buyer lens applied to design development

    • Critical path & development calendar planning

    • Concept development for editorial, e-comm, and brand campaigns

    • Art direction & shoot planning

    • Social-first content strategy

    • Influencer partnerships & brand collaborations

About

Kate Killey is a multidisciplinary fashion strategist and creative leader with over a decade of experience in brand development, content direction, product strategy, and global wholesale. With a background spanning fashion, retail, and creative consulting, Kate partners with brands to craft cohesive, commercially successful identities that resonate across both digital and physical markets.

Her expertise lies in preparing brands for international wholesale expansion—building the strategic and creative foundations required for global retail success. From defining market positioning to shaping seasonal assortments, designing sales tools, and leading go-to-market strategies, Kate ensures brands are retail-ready and globally competitive.

With a deep understanding of product development, she collaborates closely with design teams to ensure collections are not only creatively aligned but also strategically built to meet buyer expectations and drive sell-through. Her retail experience adds another layer of insight, enabling her to identify gaps, refine product architecture, and create compelling in-store and online brand experiences.

Kate’s holistic approach—connecting brand, product, content, and commerce—has helped both emerging and established labels scale intelligently and creatively. She is known for her ability to fuse storytelling with structure, bringing clarity, creativity, and commercial strength to every brand she touches.